The Marketing Pathfinder Key Concepts And Cases For Marketing Strategy And Decision Making

The Marketing Pathfinder Key Concepts And Cases Marketing Strategy And Decision Making

The latest in the Pathfinder series, The Marketing Pathfinder, like its predecessor The Strategy Pathfinder with its unique combination of key concepts and micro cases, is a refreshing contrast to traditional marketing textbooks, which are prescriptive and directive. Instead this book offers students and executives an effective way of contextualizing the marketing decisions they will make in the business world....